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Glossary

SEO Glossary

A comprehensive guide to SEO terms and definitions

Doorway pages are web pages created to rank for specific search queries. These pages often lead visitors to one centr...

Domain Authority measures a website's strength and relevance in search engines. It influences your site's ranking on...

Click-through rate (CTR) measures how often people click on an ad after seeing it. It's calculated by dividing the nu...

Cloaking in SEO refers to a trick where the content shown to search engine spiders differs from what users see. This...

Canonical tags are special HTML elements that tell search engines which webpage is the 'main' one when similar or dup...

Broken link building is about finding links on the web that don't work anymore and suggesting these sites link to you...

Breadcrumb navigation is a tool on websites and apps that helps users see where they are. It shows a path of links to...

Brand monitoring is like keeping an eye on what people say about your brand online. It helps businesses see how their...

Bounce rate tells us the percentage of visitors who leave a website after looking at just one page. This number helps...

Black Hat SEO is like breaking the rules to win a game. It's using tricks that search engines, like Google, say are w...

BERT stands for Bidirectional Encoder Representations from Transformers. It is a powerful computer program Google AI...

Anchor text is the clickable words in a hyperlink that give you and search engines clues about what's on the next pa...

Accelerated Mobile Pages, or AMP, are a game-changer in how we use the internet on our phones. Google kicked off this...

Alt text stands for alternative text. It is a short description of an image on web pages, making the internet a place...

Your website's ranking on Google might suddenly drop, leaving you puzzled. Algorithm updates are the cause. These upd...

Accessibility in SEO is about making sites easy for everyone, including those with disabilities. This article will sh...