Jaume Ros
February 4, 2024

What Is Compound SEO? Everything You Need to Know

“Grow or die” is a mantra among online retailers, given a whopping 24 million ecommerce sites globally

Previously, having a social media presence alone helped businesses maintain an edge. However, times have changed, and so have consumer behaviors. 

The average time a person can focus on something now has plummeted from 2 ½ minutes to around 45 seconds. This means grabbing attention demands a precision no less than a high-stakes chess game. 

Traditional SEO tactics alone won’t cut it—you’ve got to bring your A-game. 

That’s where compound SEO can help. 

Its name perfectly encapsulates its essence, “compound,” because it combines the effectiveness of individual SEO tactics into something greater than the sum of its parts. We’ll dig into how this potent mix can be your ticket to the top.

What Is Compound SEO?

Compound SEO, an upgraded version of traditional SEO, leverages multiple channels and platforms to boost a website’s visibility. 

Unlike conventional SEO strategies, which focus primarily on improving a site’s ranking on search engines, compound SEO recognizes the interconnectedness of various digital marketing elements. As such, it creates a synergistic web of relevant content, social media presence, backlinks, and more. 

For instance, traditional SEO might focus on optimizing a bakery website for keywords like “best cupcakes.” 

However, compound SEO would also share mouthwatering photos of their treats on Instagram, engage customers on Facebook, and maybe even partner with local influencers in the same niche to spread the word. 

Put simply, it understands that the digital world is evolving, and relying solely on meta tags and keywords is not enough. It knows what’s needed and does it like a seasoned pro. 

Key Elements of Compound SEO: How to Implement Them

Something beyond sprinkling keywords is needed to ensure long-term success in the growing ecommerce world. Fortunately, compound SEO blends various tactics for a sustainable and resilient online presence. Here’s what makes up this effective approach. 

Content Strategy

Compound SEO aims to make your website irresistible to users and search engines. This is where high-quality content is a must. It’s the content you can’t get enough of. It’s engaging and relevant and leaves your audience hungry for more. 

Therefore, you need to understand who your audience is and what they crave. What are their pain points? What questions do they have? What are their interests and passions? 

For instance, if you run a fitness blog, your audience might be interested in topics like workout routines, motivation strategies, and nutrition tips. 

Besides this, you also have to understand their user intent. Are they looking for information, seeking answers to a specific question, or ready to make a purchase? 

Of course, you wouldn’t share articles like “How to Workout Like a Pro” for seasoned gym goers seeking motivation strategies. 

Finally, ensure you aren’t regurgitating the same old content everyone else is serving. Your audience craves authenticity and originality, especially in the age of AI. So, find your unique voice, and don’t be afraid to take a fresh perspective on familiar topics. 

For instance, instead of writing a generic article on a topic like “Top 10 Exercises for Weight Loss,” how about sharing your personal journey backed by research? Now that’s quality content. 

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Technical SEO

This is where you give your website a tune-up to ensure everything is running smoothly for search engines. 

Take site structure, for instance. Organizing your content into clear categories and subcategories helps search engine crawlers navigate your site more efficiently. But that isn’t the only perk there is. It also allows website users to find relevant content without a hassle. 

Internal linking is another key component. 

You must strategically link between pages to help search engines understand the hierarchy and relevance of your content. 

Then there’s page speed. Studies highlight that visitors abandon a website if it takes more than 3 seconds to load. A fast-loading site, therefore, keeps visitors from hitting the brakes and bouncing off. 

Technical SEO also involves squashing technical bugs or glitches that could derail your SEO efforts. Of course, your quality content is good for nothing if users don’t get to read it due to technical glitches.

Link Building

The more backlinks you have from authoritative websites, the higher your site climbs up the search engines. But how do you do that?

First up, there’s outreach. You need to reach out to other site owners in your niche and ask if they’d be interested in linking to your content. Maybe you’ve got an awesome blog post or resource that would be valuable to their audience. It’s all about building relationships and showing them why your site deserves a shoutout. 

Next, consider content promotion. This is like putting up billboards all over the internet advertising your site. You share your content on social media, forums, and other online communities where your target audience hangs out. 

The more eyeballs you get on your content, the more chances there are of someone linking back to it. 

You can also try guest blogging. This involves writing killer content for another site in your niche, and in return, they will let you include a link back to your site. You get exposure to a new audience, and they get valuable content - it’s a win-win.

Compound SEO Bonus Tips

You can always add more depth to your SEO efforts to create a well-rounded optimization strategy. Here’s how you can compliment your compound SEO efforts. 

  • If your business has a physical location or serves a specific geographic area, make sure you optimize your Google My Business listing, get listed in local directories, and encourage customer reviews. This will boost your visibility in local search results. Of course, you need to get noticed locally before people know you internationally.
  • With over 90% of users accessing the internet on mobile, optimizing for mobile-first indexing is like serving up your content in convenient, bite-sized portions. Otherwise, you’d be simply sending your target audience to your competitors’
  • Just like leftovers can be transformed into a new meal, repurposing content lets you get the most out of your ingredients. Convert blog posts into videos, infographics, and podcasts. This expands your content reach and attracts different types of audiences. Here are some content ideas for inspiration.

That’s a Wrap

With everyone battling for attention online, blending different SEO tactics is your ticket to the spotlight. We’re talking keywords, killer content, technical tinkering, and more. Sure, handling it all can get a bit overwhelming. 

But guess what? Clicks has your back with the core SEO tools you need to seamlessly nail your compound SEO efforts. Say goodbye to intimidating manual work and hello to effortless optimization with easy keyword research, site stats, analytics tools, and more!